Women spend half an hour a week on looking after the skin on their face – but less than five minutes on the rest of their body.
New research has revealed that 76 per cent of women place the most importance on looking after their face, with almost a fifth spending more than 30 minutes on facial skincare a week.
A poll of 2,000 women also showed that participants spent just under five minutes on their legs and arms – a sixth of the time they spend on their face.
The study, commissioned by razor brand Venus, found that more than a quarter of women spend at least £20 a month on beauty products for their face – compared to just 7 per cent of women who spend the same amount of money on looking after their legs.
Dr Ewoma Ukeleghe, cosmetic and medical doctor and ambassador for Venus, said: “I see first-hand just how often people disregard the skin on their bodies and routinely forget to nourish their skin from the chin downwards.
“While most of us will think nothing of spending most of our time and money on our facial skin – our bodily skin care routine rarely extends beyond some hastily applied body cream and a cursory shave in the shower.”
The study also found that 71 per cent of people understand the link between dry and irritated skin and shaving – but just 16 per cent regularly replace their razor blades.
And 29 per cent of people said they don’t know how to look after their skin from the chin down.
The study, carried out via OnePoll, also found that 61 per cent of women experience dry or irritated skin after they shave.
Venus’s Olivia Hughes Venus said: “It’s clear there are still lots of myths when it comes to the relationship between our skin and our hair removal routines, many of which can be addressed simply by choosing a razor that’s right for your skin’s individual needs.
“Just like we tailor care for our faces, we can also very simply do the same for our legs, underarms, toes or stomachs as part of existing routines – what’s important is feeling confident and comfortable in your skin, however you choose to care for it.”